As part of our The Silk Road: Legends of the Five Stans adventure, you’ll be able to spend time at Issyk-Kul, One Village. One Product Project.
The One Village One Product (OVOP) is a project that aims to create local specialty products to promote regional development. It began in Oita Prefecture around 1980 and spread throughout Japan. JICA has been supporting this project in several developing countries, and the branch in the Central Asian country of Kyrgyzstan has grown to be one of the biggest. It has grown so much, in fact, that it was designated a national project in December, 2022.
The small Central Asian country of Kyrgyzstan has been producing quality specialty items in sophisticated packaging that stimulate the appetites of consumers. These include products like 100-percent pomegranate juice that is rich in polyphenols, flavourful smoked sausages made of fresh horse meat, and beauty oil pressed from the fruit of the sea-buckthorn, considered to be a “superfood.”
Kyrgyzstan gained independence following the dissolution of the Soviet Union in 1991, but its economy stagnated due to a series of political upheavals. Many left the country to work abroad, decimating the population of local communities and increasing poverty levels. The One Village One Product Project was launched in 2006 to help revitalize the region and rebuild communities by creating specialty products using ingredients unique to the mountainous country.
The region of Issyk-Kul Oblast in northeastern Kyrgyzstan was chosen as the location for the first trial. It was an area abundant in resources that could be commercialized, such as wool and wild fruits.